About Us

A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers.
Considered one of the world’s leading ammunition manufacturers, Winchester has built its reputation on delivering innovative ammunition products, providing top-shelf customer service and demonstrating industry leadership.

Our legacy in servicing hunters and shooters, law enforcement and U.S. war-fighters runs deep, with decades of support at the highest levels including delivering technologically advanced products. From our research and development efforts to our manufacturing processes, we understand the value of product quality and performance.

With a reputation steeped in tradition, we have earned the moniker, ‘The American Legend’ by delivering on our commitment to excellence in everything we do.

Winchester’s manufacturing operations include a state-of-the-art manufacturing facilities in Oxford, Miss. and East Alton, Ill.

Winchester Primers Store mission is to supply the highest quality ammunition and reloading components for civilian firearm enthusiasts and sportsmen worldwide.

We want our customers to be confident purchasing our ammo and instill confidence every time you pull the trigger!

Outside of our ammunition pull-down and distribution operation, we are committed to:

• Advanced Production Research
• Development of Technology Systems
• Expanded Recycling Capabilities